Goods are usually packed in plastic materials. Once unpacked, the waste is happily collected to be recycled. The raw materials and energy required for processing are considerable. By 2020, 200 million tons were produced worldwide and production is still increasing. More than 36% of the materials used for packaging were synthetic plastic that do not biodegrade. This was the reason for the design collective AMAM to develop Agar Plasticity. Agar Plasticity is a materials research project that investigates the potential of algae as an alternative to synthetic plastics. The raw material is seaweed –  agar can be extracted by boiling the red algae. It has a porous, airy structure and is very light despite its volume. These characteristics led to investigating the possibility as a packaging material.